When the Pressure’s Building and the Answers Aren’t Clear—That’s When I Step In.
I’m Ian Fogg—and I’ve led from the front, growing a company from zero to £30M turnover with a 650+ team across four countries. I’ve been in your shoes. I know what keeps you up at night. And I know how to spot what others miss. Whether you’re planning your next move, solving staffing problems, or streamlining operations to survive or scale—let’s tackle it together, one smart step at a time.
When Leadership Feels Heavy, Get a Second Opinion.
I just need to talk it through—off the record
When you’re facing tension, burnout, or a tricky leadership decision, it helps to speak to someone who’s outside the noise. Second Opinion provides a private, experienced space to untangle what’s going on—without judgement or jargon.
We’ve shortlisted the top talent—but can’t decide
If your final candidates look equally strong on paper, Second Opinion can step in to offer independent, one-to-one interviews. You’ll get an objective, experience-backed perspective that makes the decision feel obvious.
Our culture’s stuck, and we need outside perspective
Whether your team has plateaued or your board needs external input, Second Opinion provides non-exec support on structure, motivation, and direction—so your people can thrive again.
Strategic Business Solutions by Second Opinion
With a proven track record of transforming businesses, Ian Fogg offers tailored solutions to address critical challenges and drive sustainable growth.
Preparing Your Business for a Successful Exit
Exiting a business is more than a transaction—it’s a strategic moment that can define your legacy. Ian Fogg brings years of lived experience in structuring businesses for optimal sale or succession. He works closely with owners to position their business as an attractive, scalable opportunity—often by tightening operations, clarifying value propositions, and smoothing out leadership gaps. Drawing on frameworks trusted by corporate finance and exit strategy consultants, Ian helps ensure you’re not just walking away—you’re stepping forward with confidence.
Designing Effective Employee Incentive Schemes
Getting the best out of your people isn’t about flashy perks—it’s about understanding what truly motivates them. Ian has built and led teams of over 650, and knows first-hand how to design incentive schemes that actually drive engagement. His approach is rooted in clarity, fairness, and relevance—aligned to business goals and individual roles. From performance-based rewards to creative recognition systems, Ian applies insight from best-practice HR models and real-life leadership to build cultures where people thrive and deliver.
Recruiting and Headhunting Top Talent
Recruiting isn’t just about filling roles—it’s about shaping the future of your business. Ian’s extensive leadership experience means he knows how to spot not just a qualified CV, but the right person for your team’s culture and vision. Whether you’re building a senior leadership team or making a key departmental hire, Ian applies a meticulous, high-touch approach to headhunting—grounded in clarity, cultural fit, and long-term value. He’s not just finding candidates—he’s helping you make the right decision with confidence.
Not Sure How to Say It? That’s Okay—Just Start.
If you’re struggling to put it all into words, don’t worry. Just share what you can.
Even a short message is enough to begin a conversation.
At Second Opinion, I personally read every enquiry. I take the time to understand what’s happening in your business—then reply with insight drawn from real experience. No bots. No generic replies. Just honest, focused feedback.
Start where you are. I’ll take it from there.